Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions.

Business Law I Essentials may need to be supplemented with additional content, cases, or related materials, and is offered as a foundational resource that focuses on the baseline concepts, issues, and approaches.

Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, which will serve students in their business careers and real-world experiences.

Inventors of the AgeFrom Invention to Industrial GrowthBuilding Industrial America on the Backs of LaborA New American Consumer Culture

By the end of this section, you will be able to:Explain how the inventions of the late nineteenth century contributed directly to industrial growth in AmericaIdentify the contributions of Andrew Carnegie, John Rockefeller, and J. P. Morgan to the new industrial order emerging in the late nineteenth centuryDescribe the visions, philosophies, and business methods of the leaders of the new industrial order

By the end of this section, you will be able to:Explain how the ideas and products of late nineteenth-century inventors contributed to the rise of big businessExplain how the inventions of the late nineteenth century changed everyday American life

By the end of this section, you will be able to:Describe the characteristics of the new consumer culture that emerged at the end of the nineteenth century

By the end of this section, you will be able to:Explain the qualities of industrial working-class life in the late nineteenth centuryAnalyze both workers’ desire for labor unions and the reasons for unions’ inability to achieve their goals

Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today’s college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the “why” as well as the “how” aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.

Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today’s college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the “why” as well as the “how” aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.

This OpenStax resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management; furthermore, the unique chapter on Social Media and Communication contextualizes the importance and implications of various platforms and communications methods.

By the end of this section, you will be able to:

Explain how imports influence aggregate demand
Identify ways in which business confidence and consumer confidence can affect aggregate demand
Explain how government policy can change aggregate demand
Evaluate why economists disagree on the topic of tax cuts

Principles of Economics covers scope and sequence requirements for a two-semester introductory economics course. The authors take a balanced approach to micro- and macroeconomics, to both Keynesian and classical views, and to the theory and application of economics concepts. The text also includes many current examples, which are handled in a politically equitable way.

Principles of Macroeconomics for AP® Courses covers the scope and sequence for a one-semester Advance Placement Macroeconomics course. The book is on the example textbook list for the AP® course here. The text also includes many current examples, including the housing bubble and housing crisis, Zimbabwe’s hyperinflation, global unemployment, and the appointment of the United States’ first female Federal Reserve chair, Janet Yellen.

Principles of Microeconomics for AP Courses covers the scope and sequence for a one-semester Advance Placement Microeconomics course. The book is on the example textbook list for the AP course here. The text also includes many current examples, including; the Keystone Pipeline, Occupy Wall Street, and debates over the minimum wage.

By the end of this section, you will be able to:Explain recessions, depressions, peaks, and troughsEvaluate the importance of tracking real GDP over time

This book is intended for use with intermediate level college French classes. Its multidisciplinary approach introduces students to topics and vocabulary associated with fields such as medicine, advertising, travel, business, agriculture, and relationships.

By the end of this section, you will be able to:Discuss Warren G. Harding’s strengths and weaknesses as presidentExplain how Calvin Coolidge was able to defeat the Democratic PartyExplain what Calvin Coolidge meant by “the business of America is business”

Principles of Microeconomics covers the scope and sequence of most introductory microeconomics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts.

By the end of this section, you will be able to:Explain the process of selling western landDiscuss the causes of the Panic of 1819Identify key American innovators and inventors

By the end of this section, you will be able to:Explain the evolution of American interest in foreign affairs from the end of the Civil War through the early 1890sIdentify the contributions of Frederick Jackson Turner and Alfred Thayer Mahan to the conscious creation of an American empire

In this chapter, you will learn about:
Macroeconomic Perspectives on Demand and Supply
Building a Model of Aggregate Demand and Aggregate Supply
Shifts in Aggregate Supply
Shifts in Aggregate Demand
How the AD/AS Model Incorporates Growth, Unemployment, and Inflation
Keynes’ Law and Say’s Law in the AD/AS Model

This module covers:Measuring the Size of the Economy: Gross Domestic ProductAdjusting Nominal Values to Real ValuesTracking Real GDP over TimeComparing GDP among CountriesHow Well GDP Measures the Well-Being of Society

By the end of this section, you will be able to:

Analyze how price elasticities impact revenue
Evaluate how elasticity can cause shifts in demand and supply
Predict how the long-run and short-run impacts of elasticity affect equilibrium
Explain how the elasticity of demand and supply determine the incidence of a tax on buyers and sellers

A compilation of nearly 350 brief video clips, together with a complete Portuguese transcription and English translation of native speakers of Portuguese from various locations throughout Brazil (and some Portugal) who talk about 80 different topics.

By the end of this section, you will be able to:

Explain the determinants of trade and current account balance
Identify and calculate supply and demand for financial capital
Explain how a nation's own level of domestic saving and investment determines a nation's balance of trade
Predict the rising and falling of trade deficits based on a nation's saving and investment identity

A compilation of brief video clips in which native speakers of Spanish from various locations throughout Latin America and Spain demonstrate various language tasks.

Tá Falado includes 46 podcast lessons on the pronunciation and grammar of Portuguese, specifically designed to help those who already speak Spanish. The lessons are built around Portuguese dialogs that are repeated in Spanish, providing a direct comparison of the two languages. All lessons include downloadable PDF files with the transcripts and notes, mp3 audio files, and blog discussions. Additionally all of the dialogs present cultural scenarios that illustrate differences between North American and Brazilian culture.

U.S. History is designed for a two-semester American history sequence. It is traditional in coverage, following a roughly chronological outline, and using a balanced approach that includes political, economic, social, and cultural developments. At the same time, the book includes a number of innovative and interactive features designed to enhance student learning. Instructors can also customize the book, adapting it to the approach that works best in their classroom.

A compilation of video scenarios of people interacting with each other in Portuguese. Conversations include dialogs, questions, turn taking exchanges, clarifications, false starts, hugs, laughter, asides. The scenarios are enhanced by transcriptions, translations, content analysis, and notes and discussion blogs.

In Brazil, the term língua da gente (literally ‘language of the people’) refers to the way that people actually talk in everyday speech. And that, in essence, is the object behind this series. We hope to provide practical lessons that demonstrate how people really speak, and we do this by presenting brief, slice-of-life dialogs, which focus on some daily situation, scenario, or task that we encounter every day.

Each audio podcast, generally between 8-12 minutes, includes the presentation of a brief dialog, a line-by-line English translation, and more in-depth analysis of the pronunciation, vocabulary, grammar, and cultural content in the lesson. Discussion blogs also accompany each lesson, providing community interaction for comments and questions. In broad terms, the lessons are subdivided into three levels of difficulty: Beginning, Elementary, and Intermediate. Additionally we have a cultural show that covers current events and related social issues.

The Portuguese language lessons of ClicaBrasil highlight aspects of Brazilian culture. They are designed for intermediate to advanced students, but are accessible to everyone. Each lesson includes videos of Brazilians from all walks of life speaking naturally about their lives and their country. All lessons integrate reading, writing, listening and comprehension, grammar, vocabulary, oral communication and cultural activities with the videos. This is also available as a free PDF textbook and as print on demand.