All resources in San Jacinto College QEP

Communication at Work Seneca Edition

(View Complete Item Description)

Communication @ Work is designed to guide college students in developing the vital communication skills that are necessary to succeed in the modern workplace. It is conveniently presented in a variety of AODA-compliant formats and written in the reader-friendly style of a professional email between colleagues.

Material Type: Textbook

Author: Jordan Smith

Introduction to Marketing I 2e (MKTG 1010)

(View Complete Item Description)

Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Material Type: Textbook

Authors: Barb Powers, Deidre Evans, Di Best, George Swaniker, Hadley Brooks-Joiner, Jules Fauteux, Kimia Ghasemi, Lumen Learning, NSCC Faculty, Rankin MacMaster

Fundamentals of Business: NSCC Edition

(View Complete Item Description)

An introductory textbook in business that covers a variety of topics: The Foundation of Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Management Human Resources.

Material Type: Textbook

Authors: Business Faculty from Nova Scotia Community College, Business Faculty from Ontario Colleges, eCampusOntario Program Managers, Original Authors and Contributors from Virginia Tech

Introduction to Marketing II 2e (MKTG 2005)

(View Complete Item Description)

This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Material Type: Textbook

Authors: Barb Powers, Deirdre Evans, Di Best, George Swaniker, Jules Fauteux, Lumen Learning, NSCC, Rankin MacMaster

An Open Guide to IMC

(View Complete Item Description)

This Guide has been created for those with the fewest number of resources and the smallest of budgets. It is dedicated to educators, activists, non-profits, charities, advocacy groups, and social justice leaders who are putting in the work to make our world a better place. It was created by 34 Kwantlen Polytechnic University students during the summer of 2020.

Material Type: Textbook

Author: Andrea Niosi

Customer Centric Strategy

(View Complete Item Description)

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

Material Type: Textbook

Author: Kerri Shields

Peer Review of Arthur Andersen Case Studies in Business Ethics

(View Complete Item Description)

Overview: The website contains a collection of 90 business ethics cases developed from 1987-1994 with funding provided by Arthur Andersen. The collection has been licensed to Carnegie Mellon’s Tepper School of Business for instructional purposes. The collection includes 25 accounting mini-cases, 9 finance mini-cases, 19 management mini-cases, 32 marketing mini-cases, and five major cases (8 to 70 pages each). A pdf file is also available that provides a complete listing of the cases and summaries that is searchable within Adobe Acrobat Reader. John Hooker maintains the site. Faculty guides to the major cases can be requested by contacting him.

Material Type: Case Study

Authors: Carnegie Mellon Temper School of Business - Center for International Corporate Responsibility, John Hooker

Introduction to Consumer Behaviour

(View Complete Item Description)

This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.

Material Type: Textbook

Author: Andrea Niosi

Cultivating Your Leadership Capabilities

(View Complete Item Description)

This book was created for LD820 Cultivating your Leadership Capabilities. This course is the first course in the MS in Leadership Program at Granite State College and is a requirement of the MS in Nursing Program. This book is licensed under CY BY-SA 4.0. The book was created using CY BY-SA 4.0 materials and has been attributed. Over time, students will add their own CY BY-SA 4.0 work to the book.

Material Type: Reading

Authors: Graduate Studies, Granite State College, Kathy L. DesRoches

Managerial Accounting

(View Complete Item Description)

Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting. Managerial Accounting was written around three major themes: Ready, Reinforcement, and Relevance. This book is aimed squarely at the new learning styles evident with today's students and addresses accounting industry changes as well. Ready. Your students want to be as efficient as possible in their learning. This book adopts a concise, jargon-free, and easy-to-understand approach that is ready with concise sections and concepts when the student is ready to study in a format the student wants. Key concepts are provided in short segments with bullet points and step-by-step instructions to simplify concepts. This thoughtful, step-wise approach will help your students avoid distractions and focus attention on the big picture. Reinforcement. Managerial Accounting boasts “Review Problems” at the end of each major section or learning objective which offers practical opportunities for students to apply what they have learned. These “Review Problems” allow students to immediately reinforce what they have learned and are provided within the body of the chapter along with the solutions. Relevance. Why is managerial accounting important? Since all students perform better when they can answer the “why” question, meaningful references to companies throughout the chapters help students tie the concepts presented in each chapter to real organizations. In addition, realistic managerial scenarios present an issue that must be addressed by the management accountant. These will pique your students' interest and were designed to show how issues can be resolved using the concepts presented in the chapter. Finally, “Business in Action” features in Managerial Accounting link managerial decision-making to real business decisions to help your students complete the learning cycle from concept to accounting decision, to real-world application. Managerial Accounting by Heisinger and Hoyle also contains a handful of other pedagogical aids to complement your lectures and help your students come to class prepared. From a focus on decision-making to end-of-chapter materials that can only be characterized as very deep and very wide, to ethics coverage, group projects, and spreadsheet applications—these features allow you to teach the course you want to teach and assign the materials you like to assign.

Material Type: Homework/Assignment

Authors: About The Contributors, Joe Hoyle, Kurt Heisinger