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The University of Texas MD Anderson Cancer Center

This collection features student success programs and initiatives at the University of Texas MD Anderson Cancer Center.

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Increasing STEM College and Career Access for Underserved Populations Statewide
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The aims of this project are to implement a Customer Relationship Management (CRM) system that will provide the School of Health Professions (SHP) at The University of Texas MD Anderson Cancer Center with the capacity to reach underserved populations statewide. Currently, the school relies on a “boots on the ground” approach with one recruiter and limited technology. Advising for underserved students is currently too lightly resourced on both the sides of the enrollment funnel, which is an obstacle that the technical solution of a CRM can help to overcome. Streamlining efficient communications and recruiting processes will enhance the school’s ability to reach underserved populations and help to prepare these students for entry into high-demand and high-paying jobs in the health care industry. The CRM implementation will be heavily focused on establishing communications and recruitment strategies that enable the student success division of the SHP to target recruiting to Early College High School (ECHS) campuses in Houston and Greater Houston and establishing seamless articulations with community colleges across Houston and Greater Houston to include Harris, Fort Bend, Brazoria counties.

PROGRAM SCALE: Medium-scale (reaches between 10 and 25 percent of its target population)

DEPARTMENT(S) OVERSEEING PROGRAM: School of Health Professions

CONTACT FOR MORE INFO: Kimberly Hoggatt Krumwiede, PhD, at kahoggatt@mdanderson.org or (713) 745-8168

Student Success
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Student Success: Other
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