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By Robert V. Levine, California State University, Fresno. This module introduces several major principles in the process of persuasion. It offers an overview of the different paths to persuasion. It then describes how mindless processing makes us vulnerable to undesirable persuasion and some of the “tricks” that may be used against us.
- Subject:
- Psychology
- Material Type:
- Lecture Notes
- Reading
- Author:
- Maura Krestar
- Date Added:
- 05/20/2021