Unit 13 Promotion: Integrated Marketing Communication (IMC)

Unit Description

Lesson 1
Why it Matters`
Lesson 2
Learning Hacks`
Lesson 3
Integrated Marketing Communication (IMC) Definition`
Lesson 4
Defining the Message`
Lesson 5
Determining IMC Objectives and Approach`
Lesson 6
Marketing Communication Methods`
Lesson 7
Using IMC in the Sales Process`
Lesson 8
Customer Relationship Management (CRM) Systems and IMC`
Lesson 9
Measuring Marketing Communication Effectiveness`
Lesson 10
Developing a Marketing Campaign and Budget`
Lesson 11
Putting it Together`