Statewide Dual Credit Principles of Marketing, Promotion: Integrated Marketing Communication (IMC) | OERTX

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Subject:

Business

Level:

Academic Lower Division

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Unit 13 Promotion: Integrated Marketing Communication (IMC)

Lesson 1
Why it Matters
Lesson 2
Learning Hacks
Lesson 3
Integrated Marketing Communication (IMC) Definition
Lesson 4
Defining the Message
Lesson 5
Determining IMC Objectives and Approach
Lesson 6
Marketing Communication Methods
Lesson 7
Using IMC in the Sales Process
Lesson 8
Customer Relationship Management (CRM) Systems and IMC
Lesson 9
Measuring Marketing Communication Effectiveness
Lesson 10
Developing a Marketing Campaign and Budget
Lesson 11
Putting it Together