Unit 7 Consumer Behavior

Unit Description

Lesson 1
Why it Matters`
Lesson 2
Learning Hacks`
Lesson 3
Buying-Process Stages`
Lesson 4
Low-Involvement vs. High-Involvement Decisions`
Lesson 5
Factors Influencing Consumer Decisions`
Lesson 6
B2B Purchasing Decisions`
Lesson 7
Putting it Together`