Unit 2
Marketing Function
Unit Description
Lesson 1
Why it Matters`Lesson 2
Learning Hacks`Lesson 3
Importance of Customer`Lesson 5
Communicating the Value Proposition`Lesson 7
Marketing Mix`Lesson 7
Marketing Mix`Lesson 8
Using the Marketing Mix`Lesson 9
Role of Marketing Plan`Lesson 10
Putting it Together`