Description

Overview:

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a ŇcapstoneÓ course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many studentsŐ engagement in the course.

Subject:

Business, Management

Level:

Academic Lower Division, Academic Upper Division, Graduate/Professional

Material Type:

Textbook

Author:

Dave Ketchen, Jeremy Short

Provider:

University of Minnesota

Provider Set:

University of Minnesota Libraries Publishing

Date Added:

01/01/2011